Partnering with PDR allows you to capture mindshare, generate excitement and maximize your tradeshow investment via PDR's integrated convention campaign program. PDR custom programs provide you the opportunity to reach your audience both online and offline while remaining compliant under the PhRMA code. By combining PDR eAlert messaging with a PDR-branded educational tool you provide your target audience with compelling clinical reasons to visit your booth at conventions while providing a lasting educational tool once they do – a perfect one, two punch.
Sample program for Conventions:
Opportunity to deliver three branded e-messages per convention that target your US-based prescriber audience and ultimately drive booth traffic.
Messaging Component
Pre-convention delivered 2 weeks before a show — suggested topics include:
- Invitations to drive traffic to your booth
- Reminders to promote key events, breaking news, etc.
- Teaser messaging to stop by booth for PDR educational tools
During convention delivered within a week of or first day of show – suggested topics include:
- Encourage prescriber dialogue based upon latest corporate, product, brand, category developments
- Maximize your tradeshow investment with pre-seeded communications (press releases, new clinical studies, KOL bios, market research, etc.)
- Utilize PDR educational tools as a compelling exhibit draw — giving your sales team ample time for interaction with key prescribers
Post-convention delivered 2 weeks after the show — suggested topics include:
- Highlights
- Summaries and briefings
- Polling — gain key insights on the show and your company's presence
PDR's Educational Tools
Choose from PDR's arsenal of educational tools for a compelling draw to your booth.
- Each piece can be customized at the brand, franchise, or corporate level and can be viewed on the Sales Force and Patient Solutions pages or by speaking with your PDR Solutions Manager.
