PDR Electronic Messaging
Solutions bring together the content sets
that prescribers use most frequently in
their point-of-care daily routine. Incorporating
programs across different electronic channels
gives physicians the flexibility of accessing
relevant point-of-care information, all
coming from PDR, a reliable, trusted source.
PDR Electronic Messaging Solutions can be
used to distribute messaging, enhance brand
awareness and extend clinical influence.
In 2010, PDR will offer physicians the choice
to receive information on their mobile device,
providing our pharmaceutical clients the
ability to message prescribers through this
new channel.
PDR®
eAlert Messaging enables clients to
rapidly disseminate information, increase
awareness, drive professional traffic
and optimize brand initiatives. Reach
up to 300,000 validated prescribers through
PDR's targeted e-channels via mobile device,
email and PDR.net upon login.
- Average unique open rates ranging from
8-10% and average unique click-through
rate of 7%1
PDR®
eNewsletter Sponsorship provides pharmaceutical
companies with the ability to deliver
an electronic newsletter to a targeted
audience who has expressed an interest
in receiving specialty-related news, updates,
events, and other relevant information.
- Average unique open rates ranging from
8-15% and average unique click-through
rate of 23%1
PDR®
eDetail Recruitment offers clients
the opportunity to have PDR host or integrate
with an eDetail provider and fulfill honoraria,
where recruitment is driven through PDR's
multi-channel messaging approach via direct
mail, email, mobile device, or PDR.net
upon log-in.
PDR®
Desktop Widget is a downloadable desktop
application delivering real-time drug
information that can be personalized based
on physician preferences.
