Pre-Launch and Launch Solutions

Employ PDR's strong brand equity, unparalleled reach, and unique communication channels to create awareness, generate excitement, and build market share among targeted healthcare professionals and patients, leading them to explore the comprehensive information available about your brand during pre-launch and launch activities.

• Announce – During Pre-launch or at launch, rapidly disseminate important information to your target audience
  - Deliver your labeling and brand information as either a stand-alone PDR direct mail piece or as a ride-along with the PDR.
  - Reinforce launch messages with the PDR eAlert program.
  - Submit brand labeling for inclusion in the PDR Supplement.
• Drive Awareness – Provide your sales force with compelling PDR products and educational offerings
  - Comply with the revised PhRMA Code.
  - Utilize PDR Sales Force Solutions to build meaningful relationships with and more effectively access and detail key prescribers and allied healthcare professionals while driving growth.
  - Generate repeated exposure with prominently placed branding that will create an impressive detail piece and leave behind.
  - Enhance and extend print programs with the PDR eBook.
• Reinforce – Recruit physicians and reinforce brand messaging throughout the year
  - Send PDR eAlerts and direct mail pieces to extend the reach of press releases, clinical studies, KOL reports, and market research.
  - Drive traffic to your corporate and/or brand website with the sponsorship of PDR eNewsletters and Resource Centers.
• Reach – Ensure that the appropriate patients and caregivers are receiving your message
  - Utilize NexCura Profiler Tools to educate the patients and caregivers.
  - Reach your patients easily, directly, and at the right time with Profiler Direct-to-Patient Services.