PDR® Marketing Programs - Patient Solutions

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Patient Solutions

NexCura® Profiler Tools – Educate the patients and caregivers who are choosing now

  • Profiler Direct-to-Patient Services reach your patients easily, directly, and at the right time. These innovative services are more effective than conventional media for reaching highly targeted populations who are actively seeking information. Your message is precisely matched to patients' clinical conditions at their treatment-decision time.
  • Profiler Market Research Services deliver highly qualified patients and caregivers who meet your specific needs. Every day, more than 400 newly diagnosed patients and caregivers register to use the Profiler Tools — available on national patient advocacy, healthcare, and medical Web sites. Because our patients are prescreened and opt in to participate in market research, we can deliver rapid, risk-free recruitment.
  • Profiler Clinical Trial Recruitment can reach targeted patients within days of becoming trial-eligible. This could occur immediately after diagnosis when patients first register with NexCura Profiler Tools or after a change in clinical parameters makes them a trial candidate. Our clinical specialists use a well-defined, proven process to secure qualified and appropriate candidates for your trial.

Patient Education Opportunities from PDR®

According to a PDR survey over 66 million consumer households are familiar with PDR1, therefore extending PDR brand awareness beyond the physician audience. Building upon the PDR brand and its longstanding relationship with physicians, PDR is able to provide valuable patient education tools that can be distributed through the physicians' office. These exclusive sponsorship programs are available in multiple formats and may contain information on prescription drug profiles, diseases and conditions.

  • PDR® Patient Resource CD includes disease state facts, resources, a product specific video by physician or sponsor, treatment links and direct-to-patient material
  • PDR® Patient Guide is a pamphlet-sized reference that organizes PDR's prescription drug profiles into disease states, features articles on diseases and conditions, and contains links to product-specific (treatment) coupons
  • PDR® Patient Education Brochure contains information on disease state facts, resources (internet) and emergency information

1 PDR Consumer Omnibus Study, 1999

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Patient Education Opportunities

PDR Network
PDR Network